Abercrombie & Fitch

I decided to write a letter to the headquarters of Abercrombie & Fitch concerning their advertisements displayed in their store:

Dear Headquarters of Abercrombie & Fitch,

My name is Nicole Lindsley and I am a junior at Brigham Young University majoring in Marriage, Family, and Human Development. I am currently studying media in a class for my major called Media, Family, and Human Development. I am writing this letter because I am concerned about the types of advertising your company chooses to use. I do not think it is appropriate for your advertisements to be so suggestive. I feel that your stores are repulsive to walk through because the pictures displayed on the wall are very suggestive and send very strong sex messages to those who view them. I understand that in our society, sex sells but it concerns me because of the customers that regularly shop at your stores. Studies show that sex sells to men because of the sexual arousal that is attention getting, but the regular shoppers in your store are usually adolescent age.

As I look back to Junior High and High school, I would look forward to the times when my friends and I would have the opportunity to go shopping at Gateway because it had Abercrombie and Fitch, whereas, no other close malls did. We would spend large amounts of time in there and I vividly remember many of the large pictures that were on display. After studying the media in class, I have learned the influence that these types of advertisements can have on adolescents. They often can diminish the self-esteem and bring those down who don’t feel that they are as sufficient as the models displayed.

I feel like there are alternate ways that you can advertise and bring in customers to your store that I would encourage you to look into. I think it would be very beneficial to your store to take these suggestive advertisements off of your wall and instead, display pictures of adolescents wearing the cute clothes your store offers. Scholars argue that materialism advertising is very successful, so using the tactic of displaying pictures that show off your clothes, rather then send a suggestive message will be beneficial to you.

Thanks for your time, I really appreciate it.

Sincerely,

Nicole A. Lindsley

Since When Are Parents So Into The Media?!

My Daddy :)

So, last weekend I spontaneously decided to go to St. George with my parents to my little brother's high school baseball tournament. My parents live in Salt Lake so they just picked me up on the way down. As we were in the car, my Dad handed back his iphone and told me to pick some music. I was so confused why he would want me to choose from his phone when he didn't even have an adapter. Doesn't he get how ipod's work?!

I tried to explain to him, but he didn't get it. So I just picked some music to gave it a try. It then started playing through the speakers without being connected to anything. I was so impressed with my Dad that he knew how to play music through blue tooth from his phone. I have never even thought about doing that before!

Go Oly!

So, my little brother is such a stud! He is the starting pitcher for Olympus High School and played such an amazing game today. We won 6 to 2. Being at those games makes me so grateful for the media because there is a scoreboard that tells the score, outs, strikes, balls, and what inning we are in. It makes it so much more convenient to watch sports when there is a scoreboard.

Stake Conference

So, I have to admit that being in this media class, had made me notice the media everywhere! Haha I was sitting at Stake Conference yesterday and it occurred to me how much our church uses the media. There would be no way that we could have stake conference or even normal conference without it. The only people that would be able to hear the speaker would be those who gather close. Without the media, there would be no microphones, music, speeches...think about how different it would be?! The media is so beneficial to spreading the gospel and the words of our church leaders.

Limit the Music and Say Hello

Today as I was walking across campus, I noticed that so many people walk around listening to music. It isn't a bad thing, but I would encourage everyone to take a day without it. I feel like people are more friendly and charismatic when they aren't listening to music because they notice those around on campus. This warm weather is a perfect chance to try it! Limit the music and say hello!! :)

anyone have an opinion?!

Honestly, I still have mixed feelings about this season... Ellen? The contestants?! Is there as much talent?

How do you all feel about it? I never thought I'd say this, but I kind of miss Paula on the show...

very little sex

24 is usually a show that doesn't include much sex for intimacy, instead it shows it in ways like rape--when one partner participates for pleasure.





Gilmore Girls didn't have any sex in it, but instead sex was talked about casually and how it is more of an activity than something sacred. Some sexual innuendos were made.






Jazz Game luckily had NO sex!




Honestly, I was surprised at how little sex I see on TV compared to movies I watch.. chick flicks almost always have sex in them.

sometimes i wonder how i would be..

Last night I had to watch the movie "I am Sam" for one of my classes and it really made me think about my own life. Watching Sam, as a parent with a mental illness, take care of Lucy was a challenge that he could only pursue because of his strong love for her. Sam was such a good parent and did everything he could to make his daughter happy. The most touching part of the movie was when he agreed to give her up because it will be better for her to have both a Mom and a Dad. Although it was hard for him, he cared enough about her to do what was best for her, instead of what would be the easiest for him. This movie really touched me and made me wonder how I would be in this situation. It definitely would be hard to give up a child like that, but I hope that I would have been like Sam and thought more about the other person than myself.

Music In The Temple

When I was in the temple yesterday, I noticed what an impact the music has on the spirit there. I just sat and pondered for a while, and I really enjoyed the soft Hymns played on the organ. The music was perfect--not distracting, but it added to the special feeling there.

fear causes love/hate

Right now I have a love/hate relationship with this show..

For our content analysis project, my group decided to code for media violence in the TV series 24. I had to watch the first 4 episodes of Season 1. After watching 4 episodes... i was hooked..

This weekend I watched 3 episodes in a row and it had such an effect on me. One of my greatest fears growing up was being kidnapped. Ever since watching the Elizabeth Smart story on the news, it has created this fear. In this season, Jack's daughter and her friend were kidnapped and Jack spends the remainder of the season trying to get her back. It's crazy how years later, watching this situation on TV brings out those memories and makes my fear seem more "real."